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About

“The woman who follows the crowd will usually go no further than the crowd. The woman who walks alone is likely to find herself in places no one has ever been before.”
― Albert Einstein

Hi, I’m Pam—once a professional people-pleaser and expert at blending in, now an empowered coach, leader, and entrepreneur on a mission to inspire others to step into their authentic power. For years, I lived in the comfort zone of "not good enough." I silenced my voice, second-guessed my decisions, and convinced myself that playing small was safer than showing up as the real me. Spoiler alert—it wasn’t.

I know what it’s like to feel stuck in a loop of self-doubt and overthinking. I’ve been there. I’ve clung to relationships that drained me because I didn’t think I deserved better. I’ve stayed in jobs that dimmed my spark because I doubted my abilities. I cared way too much about what other people thought and not nearly enough about trusting myself. And when life got too loud, I numbed the discomfort with food and alcohol, tipping dangerously close to rock bottom.

But here’s the crazy thing—those messy, tough moments? They became the foundation of who I am today. I didn’t wake up one day with all the answers or land on some magical “aha” moment that made it all click. Instead, it was years of small, deliberate steps. It was reflection, resilience, and a willingness to rewrite the stories that had been holding me back.

Picture of Pam Aks
Headshot of Pam Aks

The Turning Point

Everything shifted when I met my first coach. She challenged me to stop living by other people’s expectations and start listening to my own voice. She taught me to question the limiting beliefs that had a vice grip on my self-worth. And through that experience, I discovered something powerful: when you learn to quiet your inner critic, there’s no limit to what you can do.

I rebuilt my confidence from the inside out. I mastered tools to transform self-doubt into self-trust. I learned to show up for myself unapologetically, and I realized that fitting in isn’t nearly as important as belonging to yourself. Those lessons ignited a fire in me—one that fuels everything I do now.

From Doubt to Determination

Since 2005, I’ve had the absolute privilege of working with thousands of people as a coach, leader, and entrepreneur—including other leaders, entrepreneurs, and coaches like you. I’ve helped them silence their inner critics, create unique and innovative paths to achieving their goals, and build an unshakable belief in what’s possible.

My experience in leadership and entrepreneurship gives me a unique understanding of the challenges my clients face—because I’ve been there too. I know what it’s like to juggle the big ideas, the bigger “what-ifs,” and the pressure to make it all work. And I know how hard it can be to quiet the doubt long enough to see just how capable you are.

Why It Matters

Here’s what I believe: every leader, entrepreneur, and coach has it in them to do incredible things when give the safe space to explore. My work is all about helping you overcome second-guessing, get clear on what really matters, and build momentum to take your most important goals off the paper and make them a reality.

Through coaching, I’ve seen clients step out of their comfort zones and into lives they didn’t think were possible. I’ve seen leaders trust their instincts, entrepreneurs achieve their boldest goals, and coaches connect more deeply with their purpose and value—all while creating sustainable, meaningful momentum without the burnout.

If You’re Ready

Here’s the exciting part—this can be your story, too. Whether you’re leading a team, growing a business, or inspiring others through coaching, you’re more than capable of rewriting those old stories holding you back. If you’re tired of overthinking and ready to start achieving, I’d love to be your collaborative partner. Together, we’ll work on creating clarity, confidence, and forward momentum—with plenty of fun and curiosity mixed in along the way.

P.S. And if you're looking for more "formal" information (i.e., education, certifications, etc.), click here.

P.P.S. I want to thank Influence Digest for naming me one of the Top 20 Business Coaches in Phoenix. It is an amazing honor!

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